DAN SMITH
Insight:
Booking a date can be a stressful experience.
Problem:
Deciding on what to do can be a challenge, just booking a date requires setting some time aside to research online. If you don’t know the person very well, it’s not easy to choose the right thing!
Solution:
By creating a ‘date generating’ app, men and women will be able to easily plan a date, in a quick simple way. The app will use the location feature on a smartphone to offer a range of nearby activities.
“If Carlsberg did dates,
they would probably be the best in the world.”
So how will the dating app work?
By teaming up with brands such as Cineworld, the app will show a QR code on completion of your booking, offering a FREE pint for every date booked. This QR code can be scanned upon arrival.
Connecting this app with Facebook, allows the app to scan through a chosen person’s profile, offering the perfect date for them, based on their Facebook likes.
Due to the simplicity of the app, this would also work for ‘mates dates.’
This brings Carlsberg’s branding into people’s every day lives, creating the opportunity for sharable content on social media, using the hashtag:
#ProbablyTheBest
Stage 2
Stage 3
Stage 1
App homepage. Facebook button for date generator.
Swipe to select movie or search
for a specific choice.
Select location, date and time.
Stage 4
Stage 5
Stage 6
Order review.
Confirmation page with QR
code for FREE Carlsberg.
Facebook linked 'date generator' suggests date using facebook likes.